Day 2 it is, Hashnode Bootcamp holds excellent energy. From host to speakers and to attendees, all are super-pumped up, and the knowledge current is flowing lucidly in all directions.
Yesterday the discussions were focused on the importance of writing and leveraging technical writing. As we slide into Day 2, the discussions stream into expanding learnings to the public.
Summarising my learnings of Day 2, which I will implement super soon and you might as well. So here I begin…..
Session 3: Nader Dabit
Leveraging Social Media for monetization
Nader Dabit explained the topic very creatively. Telling that content creation, personal branding and social media are three edges of the triangle of critical monetization players in today’s world.
One of the most significant advantages of social media is the ability to reach a large and diverse audience. Platforms like Facebook, Instagram, and Twitter allow individuals and businesses to connect with people worldwide.
To reach a larger audience, start by setting up your bio!
The world can only understand what it sees, so show up your specialisations
For content creation on Social Media, follow :
Learn Something new
Create a project
Open source it
Document the process in a blog post.
Create a video showing how it was done.
Lots of content, hence a great help to stay consistent and produce original content on social media.
Good artists borrow, and great artists, steal.
Session 4 Ákos Kómúves
Building Your Personal Brand on social media
To my dismay, there are many unique ways to build your brand! Ákos shared some essential key points that you HAVE to check out:
Utilize Simple, Yet Effective Tools: Use easy-to-use tools and apps to streamline content creation, maintain quality and originality, and focus on creativity while tools handle the technical aspects.
Simple to build :
The lifecycle of a post or content can be divided into three parts:
1. Impressions 2. Profile Clicks 3. Decisions
No competition.
No rules
Choosing the right platforms
Identifying target audience
Analyzing platform demographics
Selecting platforms that align with personal brand goals
Crafting a compelling bio
Highlighting skills and expertise
Showcasing personality and values
Incorporating keywords for searchability
Adding a call-to-action
Growing and maintaining the audience
Utilizing hashtags and keywords
Cross-promoting on other platforms
Regularly analyzing and adjusting strategy
Staying up-to-date with platform changes and trends
Balancing success
At times you might end up disappointed seeing your content being copied. In that case, keep quiet and move on.
Your audience belongs to you, and they like your work, so continue with the same.
Day 2 of the Hashnode Bootcamp focused on leveraging social media for monetization and building a personal brand. Nader Dabit and Ákos Kómúves discussed the importance of content creation, personal branding, setting goals and objectives, choosing the right platforms, creating a consistent brand identity, producing high-quality content, engaging with the audience, and monitoring and measuring success. Thus providing a pathway for attendees to build and grow strong on social media.